Girls’ Generation kick-started their China fan meet tour on September 30th in Shenzhen, unfortunately without Jessica who has been confirmed to have left the group earlier today. While it may have seem like a happy event for both fans and the eight members of Girls’ Generation on the outside, it was actually bittersweet.
Microsoft helps 2NE1’s I Am The Best climb back up to iTunes’ Electronic Chart!
Technology companies doing side-by-side comparisons in TV ads is nothing new. But subtly shading your competition by soundtracking the ad with a foreign language hit is rather brilliant.
For its new Surface Pro 3 tablet laptop, Microsoft shows where its product excels compared to the Macbook Air. The ad never comes out and says it, but by synching a song from K-pop group 2NE1, Microsoft is declaring “I am the best” …in Korean, that is.
One of 2NE1’s signature and fiercest tracks, “I Am The Best” is a cocky anthem to celebrate all the things to love about oneself. With more than 96 million views on YouTube, the dance-rap-pop hybrid is one of the most-viewed vids ever for a K-pop act.
As of today (140923) 2NE1’s I Am The Best is back at #3 on US iTunes’ Electronic chart. Back in January, the song also charted at the same rank when it was performed at ABC’s The Bachelor.
The ad is currently airing all over the world.